01Hello!
I’m Łukasz Białonoga
For over a decade, I’ve been looking at e-commerce from the business side—focusing on margins, revenue, and operational costs. I don't just implement technology; I make it pay back. I connect experience from every layer of e-commerce to turn technology and strategy into real profits - from the first pixel to the P&L result.
Most enterprise B2B and D2C projects don’t need another presentation about the architecture of the future. They need stability, hard CRO data, and repeatable conversion. I specialize in situations where e-commerce is stuck. I take over implementations that burn budgets, stabilize them, and deploy pragmatic tools (including AI) that genuinely cut costs. I help companies escape the technology trap and return to a growth path, especially in the PL and DACH markets.
How does this business-first approach work in reality? Instead of theorizing about technology, I break down actual market scenarios. Below you’ll find my latest articles, case studies, and insights where I show exactly how to regain control over your online sales.
02How can I help?
Replatforming, optimising or building your e-commerce.
If you’re planning any of these, I’m your man.
- E-commerce Consulting
- AI
- Integrations
- Webdevelopment
- UX Consulting
- CRO
- Analytics
03In the media
Articles, talks and interviews.
External coverage, mostly published in Polish.
Articles
What Can You Learn from the Fashion Industry Giants of 2026? A Business Analysis of E-commerce Leaders.
April 2026ENRead on hmmh.pl(opens in a new tab)E-commerce – tools and platform, and foreign markets
September 2021PLRead on trade.gov.pl(opens in a new tab)Even better storytelling thanks to modern CMS systems
December 2023PLRead on ewp.pl(opens in a new tab)Modern CMS: how to improve content management in e-commerce
October 2023PLRead on ewp.pl(opens in a new tab)Composable commerce – flexibility, personalisation and unlimited development
July 2023PLRead on ewp.pl(opens in a new tab)E-commerce at the turn of 2021/2022 (part 1)
December 2021PLRead on nowymarketing.pl(opens in a new tab)How to increase e-commerce sales without increasing marketing spend
March 2021PLRead on ewp.pl(opens in a new tab)E-commerce process automation with cross-platform integration
January 2021PLRead on ewp.pl(opens in a new tab)Shopware or Magento – which platform to choose?
July 2020PLRead on ecommercenews.pl(opens in a new tab)10 WordPress plugins you must remember when creating a website
April 2020PLRead on interaktywnie.com(opens in a new tab)
Talks & presentations
DIGITISATION IN BUSINESS – E-commerce 2026: SaaS or custom development? | Łukasz Białonoga
May 2026PLWatch on YouTube(opens in a new tab)DIGITISATION IN BUSINESS – The e-commerce shortcut: can a quick start hold you back? | Łukasz Białonoga
May 2026PLWatch on YouTube(opens in a new tab)Composable commerce – an innovative approach to e-commerce
May 2024PLWatch on YouTube(opens in a new tab)SUDPL2022: business is business, or how does B2B differ from B2C in e-commerce?
September 2023PLWatch on YouTube(opens in a new tab)Choosing the right technology for e-commerce
July 2023PLListen on Spotify(opens in a new tab)
Interviews & quotes
Statistics Poland has released the data: What’s next for e-commerce in Poland? Expert comments
July 2025PLRead on omnichannelnews.pl(opens in a new tab)E-commerce Animal-friendly Biznes
December 2023PLRead on eizba.pl(opens in a new tab)Will online stores give up free returns?
January 2021PLRead on wirtualnemedia.pl(opens in a new tab)They have a recipe for how to help each other and develop businesses
April 2020PLRead on gazetawroclawska.pl(opens in a new tab)
03Contact
Want to get in touch? Drop me a line!
Let’s check if we can cooperate.